How Do I Send Unopened Emails Again in Mailchimp

How to Resend E-mail to Unopens in MailChimp (2018 UPDATE)

And then what are we talking about today?

E-mail, email, e-mail, and… electronic mail.

"Y'all said email iv times."

I know. I like email.

And you should too.

Your electronic mail list is the souvenir that keeps on giving.

Your e-mail list should be one of, if not the about valuable marketing channels you have.

Y'all should be studying others for ideas and frequency.

Non just should yous be sending out email often — our "anatomy of an art sales e-mail" can assist you there — actively gathering electronic mail addresses all the time; both online and off, too as regularly importing your email listing into Facebook and showing those folks your latest ads.

Whew. It'due south important to exist looking forward at how to grow your listing wherever possible, just information technology'south equally important to know you're getting the most out of your existing email listing.

That'south what we're covering today with this footstep-by-step tutorial on how to send emails to unopens in MailChimp.

In layman'southward terms: you transport an electronic mail campaign, most volition non open it; then you take that same email, modify the subject line, then send it again to only those folks that did not open it.

Why would you want to exercise that?

1, considering it works incredibly well and ii, because you're a marketing ninja.

"Yeah, but…"

• "Sending the same email twice is too much"
• "Sending email twice is gonna actually piss people off and crusade them to unsubscribe"

Those are the firsthand objections y'all are likely accept.

Both are incorrect.

You have to go on in listen that people — y'all, me, nosotros — are insanely busy and exercise non look at every piece of email nosotros go and for that aforementioned reason we are not likely to unsubscribe.

Moreover, if they do – who cares? They probable don't want to hear from y'all/were never going to purchase anyhow, and then let em get.

The bottom line is that this technique works incredibly well, like twisting a moisture towel to get all the water out, will help you get more than out of your valuable email list.

MailChimp makes doing this super easy, and nosotros've had a lot of success with information technology.

Then lets become into how to do information technology.

Resending to Unopens

This do works well for both content emails (like promoting a new blog post) and sales emails (like announcing a new product).

We're going to assume y'all already have a MailChimp account (that's who we advocate our users at ASF use, but if yours is different the process is probable not all that different) — and have sent at least i email campaign.

STEP 1: Replicate the campaign yous desire to resend

From your Campaigns listing, select the one you'd like to resend and replicate it via the driblet-down menu.

This will create an identical copy of the email, as well as replicate all the sending parameters – some of which need to be inverse for the resend.

Footstep 2: Rename the new campaign

Edit your newly-created campaign, and add together (RESEND) on to the end of the name so that you can clearly runway its stats separate from the original electronic mail.

Step 3: Add the Unopens Segment

This is the key footstep.

 In guild to merely transport this resend email to your subscribers who did not open the original campaign, you'll demand to add a segment condition.

To start, click the Edit Recipients button.

Your first iteration of the entrada volition likely accept "Send to unabridged listing"  selected, simply for our purposes here, select "Group or new segment."

From there, select the following parameters from the drop-downs:

Campaign Activity > "did non open up" > [your original campaign]

And so if the original campaign we want to resend was called "Austin Arts Festival Follow-Up," here'due south how that would look:

Finally, click the "Update Recipient Count" and bank check the number to the left – this number must exist lower than your total subscriber count, considering the email is only supposed to ship to those who did not open the original campaign.

STEP 4: Update the subject field line

Requite the subject line a quick change and then that your subscribers aren't seeing the same email hitting their inbox twice. If y'all don't want to think of a new subject field line, just add together "ICYMI" (In Case You Missed It) to the beginning.

Yet, it is best to come upwards with a brand new line as this is your lucky second hazard to go them to click or swipe open your email - make the most of it!

STEP 5: Add together a note identifying the resend (Optional)

This part isn't critical, but a nice impact is to add together a notation at the head of the email mentioning the fact that they're reading a resend. This will prevent any confusion if they go back in their inbox and find that original email.

Stride 6: Send the E-mail; Track the Results

That'due south it! Ship off your re-send email, and be amazed at how many extra clicks you squeeze out of the very same email yous already sent.

PRO TIP: It's easy to forget to resend these emails, so why not create your resend campaign immediately afterward you lot send your original email? Just schedule the re-transport for 2-v days later your original email is sent, MailChimp volition take care of updating the segment accordingly (ie: information technology volition say 0 recipients in the "Update Recipient Count" area from Stride 3, but don't worry - it volition work properly when the re-send really goes out). Resending is quick and easy, and makes united states of america feel confident we've put the email and links in front of as many eyes equally possible.

Wrapping Up

Re-sending electronic mail to un-opens is a highly constructive technique that costs nothing and, better withal, takes very little time to execute on.

How often should you do this?

Every single fourth dimension.

Of course, go on an eye on your stats and make sure your unsubscribes don't climb too high (a few is okay, a lot is a problem), but the general practice is just too effective to ignore. Bask!

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Source: https://blog.artstorefronts.com/resending-to-unopens/

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